Unicode is a format to store characters that can not be represented by one byte and therefor has 2 bytes for each character.
http://www.unicode.org/
I have not really looked into RTF or how it works but I did a small test. I created a new document in wordpad and added some characters using the character map tool. I studied the saved RTF document and it is all stored asregular ASCIItext. Itencodes characters outside the regular set.